Abstract
Amplitude estimation algorithms are based on Grover's algorithm: alternating reflections about the input state and the desired outcome. But what if we are given the ability to perform arbitrary rotations, instead of just reflections? In this situation, we find that quantum signal processing lets us estimate the amplitude in a more flexible way. We leverage this technique to give improved and simplified algorithms for many amplitude estimation tasks: we perform non-destructive estimation without any assumptions on the amplitude, develop an algorithm with improved performance in practice, present a new method for unbiased amplitude estimation, and finally give a simpler method for trading quantum circuit depth for more repetitions of short circuits.