Business applications of data mining

Chidanand Apte; Bing Liu; Edwin P. D. Pednault; Padhraic Smyth

doi:10.1145/545151.545178

Communications of the ACM

Paper

01 Jan 2002

Business applications of data mining

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Abstract

They help identify and predict individual, as well as aggregate, behavior, as illustrated by four application domains: direct mail, retail, automobile insurance, and health care.

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