Abstract
Integrative multimedia design [1] focuses on designing the media and the interface so that they will enhance one another. It provides an alternative to current conceptions of software design such as iterative design and concurrent design which are, in large part, artifacts of software design and development in non-multimedia contexts. A framework that can facilitate integrative multimedia design involves focusing on the media segments as the user will experience them in the context of the application: specifically, their visual appearance, temporal and spatial dimensions, perspective, and discourse structure.