On looking into Vargo and Lusch’s concept of generic actors in markets, or &quot;It’s all B2B...and beyond!&quot;

Paper

01 Feb 2011

On looking into Vargo and Lusch's concept of generic actors in markets, or "It's all B2B...and beyond!"

No abstract available.

Paper

James C. Spohrer

IBM Systems Journal

Conference paper

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AIS-ICIS 2007

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