Robert G. Farrell, Catalina M. Danis, et al.
RecSys 2012
Marketing decisions are typically made on the basis of research conducted using direct mailings, mall intercepts, telephone interviews, focused group discussion, and the like. These methods of marketing research can be time-consuming and expensive, and can require a large amount of effort to ensure accurate results. This paper presents a novel approach for conducting online marketing research based on several concepts such as active learning, matched control and experimental groups, and implicit and explicit experiments. These concepts, along with the opportunity provided by the increasing numbers of online shoppers, enable rapid, systematic, and cost-effective marketing research. © Copyright 2004 by International Business Machines Corporation.
Robert G. Farrell, Catalina M. Danis, et al.
RecSys 2012
Reena Elangovan, Shubham Jain, et al.
ACM TODAES
Hendrik F. Hamann
InterPACK 2013
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Active Matrix Liquid Crystal Displays Technology and Applications 1997